#WorldMentalHealthDay

World Mental Health Day is a chance for everyone to foster a conversation that promotes positive change, in both attitudes and support, for those who suffer from mental health issues as well as bring the issue to the forefront of society’s mind. Everyone has been or will be affected by mental health issues in some way during their life. Whether it affects a friend or family member, is an emotionally turbulent period or a chronic issue that has become a permanent part of your everyday life, mental health is a universal part of society. However, the dialogue around mental health is rarely commonplace and is often ushered, given little spotlight or kept to the more niche areas of the internet. Today, I want to talk about some pieces of advice that have helped me through difficult times when it has come to my own mental health and that of the people I love. You are not alone in this fight and everyone needs to get involved in the discussion. View Post

Autumn Skincare 1

The transition from Summer to Autumn is a difficult time for your skin. With colder temperatures creeping in, central heating being on in most buildings and harsher weather patterns, your body’s first line of protection begins to take a beating compared to the calmer warmth of Summer. Over the past few weeks I’ve been adapting some of my grooming routine to help my skin deal with this change and, along the way, I’ve discovered a few new products and treatments that I wanted to show you today covering skin health, haircare and fragrance. View Post

Instagram Breaking Blogging

Back in 2014, I joined the blogging arena for the first time and, not long after, I created an Instagram profile as a way of promoting my content and photography as an extension of my blog. At the time, Instagram was enjoying massive consumer engagement with new accounts seeing overnight success through the sharing of inspirational, high quality content. Brands and PR agencies were beginning to pick up on the platform’s influence over its users and started investing in campaigns that were focused on sharing content via social media platforms, rather than solely blog posts. It was an interesting time to be entering the arena, the power and focus fell with users and content producers who elected to share content and ideas to grow their followings.

However, over the past few years there has been a significant power shift from users and content producers to brands and, as a result, the blogging platform has been pushed to breaking point to help fit this commerce-friendly landscape. So why has there been such a huge shift in attitude from Instagram? Why has user engagement stagnated/fallen and what does the future hold for Instagram and the blogging community?

NOTE: I’ve never been that fond of Instagram, I much prefer Twitter. However, I wanted to use my background in digital marketing to explain some of the struggles bloggers are having and why it’s not likely to change in the future… View Post

SEO Tips for Bloggers

A few months ago, I wrote a quick tweet with 10 very easy steps to help bloggers improve their website’s SEO performance. Safe to say it did rather well, with many of you asking me to go into more detail on the various steps as well as cover off some more complex details that require explanation. So, today I want to run through these 10 SEO tips for bloggers with more information and advice included, help translate some of the jargon you may here on a day-to-day basis and what to avoid as you begin to grow your SEO practices for the site.

Note: It’s important to remember that good SEO takes time and is a long-term strategy. It can take months or even years to get right so be patient with it. Your hard work will pay off. View Post

Good Guys vs Nice Guys

“Nice guys finish last” is a common trope heard from men complaining that many people they desire go for “bad boys” or men who don’t treat their partners properly. However, one of the main issues with this attitude is the suggestion that a man is only being a “nice guy” for his own gain – usually romantic. What this phrase is actually trying to do is to encourage empathy for men who attempt to be nice for personal gain, whilst condemning the recipient of this “nice” behaviour for not appreciating it. Today I want to talk about why you shouldn’t be a nice guy, should instead aspire to be a good guy and why ensuring there is a clear distinction between each of these is important. View Post