3 Tips for Getting The Right Watch at the Right Price

After our last article on pilot inspired watches, we got a lot of feedback telling us that, whilst you liked the article, some of the prices of the watches were a little steep, particularly with summer holidays looming. Here at the Male Stylist we believe that mechanical (automatic or hand wound) rather than quartz movements are likely to provide a more stylish look and feel, but they are almost invariably more expensive. So what do you do if you want a nice mechanical watch but don’t have unlimited funds? Simple, you show your style and buy smart, here are our tips to getting the style for less:


Almost all high street dealers (even the big chains) can and will give at least 10% and often more, so lose that gentleman’s reserve and ask. Do remember to check for best prices on line and start your request there. Don’t ever forget Goldsmith’s Tesco voucher scheme, at three times (or sometimes even four) your Tesco points value it can be a handy way to a substantial discount.

Despite the advice above, on line buying can be a really cost effective way to get your new watch at a greatly reduced price. There are both online specialists who import watches from outside the UK and in these days of global warranties, there are no downsides. Check the reviews and take your pick. The Male Stylist can vouch for Chris Wood at Iconic Watches (www.iconicwatches.co.uk) who delivered a 24% discount on a Tudor Pelagos diver’s watch that was unavailable in the UK.

Buying Secondhand

It’s a really great way to buy a high quality (read expensive) watch as, just like the most expensive cars, depreciation really can work for you. Find a good dealer who is also a watch enthusiast and check out some of the deals. Some offer warranties if the manufacturer’s original warranty has expired.

Just as with a secondhand car, try to find one with all the original paperwork and boxes because that preserves value if you want to sell at a later date. If that doesn’t bother you then pay a lot less for a warranted genuine article without them. One thing worth checking is when the next service is due, as they can cost as much the service on a car! There are lots of reputable dealers but some places to start are Fitzrovia Watches, The Swiss Watch Company, The Global Watch Shop and Watchfinder.


There are bargains, although as ever, it comes with health warnings. Just as you would when buying anything on eBay, do your homework on the watch, ask any questions, check feedback and pay with PayPal. Actually, eBay is a great place to buy pre-owned mid range watches at sensible price and both dealers and private sellers sell there. Again it is worth checking the age and service record if possible. If not, assume it will need one, get a quote and knock that of the top price you want to pay.

Happy hunting! If you’ve enjoyed the article then feel free to like, comment and/or share with your friends. Don’t forget to subscribe for more updates from The Male Stylist and if you have any other tips then feel free to leave them in the comments section below.

The Man About Time