A few weeks back I was fortunate enough to be invited along to Farfetch’s SS16 event in Murdock’s Soho barbershop to hear about their plans for the future of men’s style and what the new season will bring as a whole. It was a wonderful opportunity to see some fellow male bloggers, discuss the newest iconic pieces and, for those who wanted it, receive one of Murdock’s signature grooming treatments.
The presentation from Farfetch covered a variety of high-end fashion concepts and the latest runway outfits as well as some discussion into what was driving these trends. It was charming and great to be included in the discussion by a brand renowned for its fashion knowledge, surrounded by the familiar faces like Benji from Twenty First Century Gent and Anton from Style Division as well as bigger names like Toni Tran from Fashitect.
After this, Murdock took it upon themselves to steal the show with their talented barbers and selection of luxurious grooming items. The room was filled with masculine fragrances, menthol and steam, a wonderful combination for such an event. It was a fantastic showcase of Murdock’s expertise as well as their fantastic shop (I’d certainly recommend stopping by if you are in the Soho area.
Guests were indulging in treatments and enjoying the general atmosphere of the event, as well as discussing the Farfetch. As you can see, it was as gentleman’s paradise with a few shots of me looking awkward too…
My thanks to Farfetch and Murdock for inviting and hosting me for the evening it was both enlightening and indulgent so, in my books, a fairly perfect evening. Thanks for checking out the post and make sure to let me know if you have any questions about the event itself or any of the grooming services. You can also sign-up to be notified of new posts and follow The Male Stylist Twitter or Instagram for style inspiration, gentleman’s musings and general fun., don’t forget to follow me on