Back in 2014, I joined the blogging arena for the first time and, not long after, I created an Instagram profile as a way of promoting my content and photography as an extension of my blog. At the time, Instagram was enjoying massive consumer engagement with new accounts seeing overnight success through the sharing of inspirational, high quality content. Brands and PR agencies were beginning to pick up on the platform’s influence over its users and started investing in campaigns that were focused on sharing content via social media platforms, rather than solely blog posts. It was an interesting time to be entering the arena, the power and focus fell with users and content producers who elected to share content and ideas to grow their followings.
However, over the past few years there has been a significant power shift from users and content producers to brands and, as a result, the blogging platform has been pushed to breaking point to help fit this commerce-friendly landscape. So why has there been such a huge shift in attitude from Instagram? Why has user engagement stagnated/fallen and what does the future hold for Instagram and the blogging community?
NOTE: I’ve never been that fond of Instagram, I much prefer Twitter. However, I wanted to use my background in digital marketing to explain some of the struggles bloggers are having and why it’s not likely to change in the future… View Post
A few months ago, I wrote a quick tweet with 10 very easy steps to help bloggers improve their website’s SEO performance. Safe to say it did rather well, with many of you asking me to go into more detail on the various steps as well as cover off some more complex details that require explanation. So, today I want to run through these 10 SEO tips for bloggers with more information and advice included, help translate some of the jargon you may here on a day-to-day basis and what to avoid as you begin to grow your SEO practices for the site.
Note: It’s important to remember that good SEO takes time and is a long-term strategy. It can take months or even years to get right so be patient with it. Your hard work will pay off. View Post
“Nice guys finish last” is a common trope heard from men complaining that many people they desire go for “bad boys” or men who don’t treat their partners properly. However, one of the main issues with this attitude is the suggestion that a man is only being a “nice guy” for his own gain – usually romantic. What this phrase is actually trying to do is to encourage empathy for men who attempt to be nice for personal gain, whilst condemning the recipient of this “nice” behaviour for not appreciating it. Today I want to talk about why you shouldn’t be a nice guy, should instead aspire to be a good guy and why ensuring there is a clear distinction between each of these is important. View Post
Hey…so, I’m really glad we could talk about this as it’s been weighing on my mind for a while. Instagram, you and I have had a great run together. Sure, my profile didn’t have tens of thousands of followers but we’ve shared some great moments over the past few years. Remember that first post we did? Or our first story? Yeah, they were good times but I think it’s time we talked about us because I feel like you’re taking me for granted a little bit and, ultimately, I just can’t carry on feeling like you’ve put me on the back burner after all these years of hard work. So, I wanted to go over why I think it might be best if we go our separate ways… View Post
NOTE: I know you’re likely fed up of reading political articles and posts, but with the vote tomorrow and one of the largest decisions of our generation’s lifetime ahead of us, I wanted to talk about the buyer’s remorse I’ve felt following the one time I voted for the Conservative party…
In the 2010 election, at the age of 20, I voted for the Conservative party. Today, this is not something I’m proud of in any way but, at the time, I was a finance and economics student who only really understood the macroeconomic policies being laid out by the parties, so voted with what (to my mind at the time) sounded like the most logical economic policies. The Conservative-Lib Dem coalition was formed as a result of that election and the rest, as they say, is history. I regretted my decision almost immediately after voting as tuition fees increased, the NHS de-stabilised and poverty grew. In the 2015 election I voted Green because I actually read through policies and tried to look through the “political jargon”. Then Brexit happened and I voted Remain, yet again I was dismayed to see my future being pulled away from me, and the guilt from my decision in 2010 grew. View Post