Free next day delivery is currently the easy-win strategy for retailers to attract and gain the loyalty of new customers. The immediacy of modern e-commerce is rapidly becoming an arms race to see who can deliver in matter of hours, rather than days, with services like Amazon Prime pushing the boundaries of how quickly a click on “checkout” can put a product in the customer’s hand. This culture has been normalised by so-called “ultra-fast fashion” brands like ASOS, Boohoo and Missguided who all do free next day deliveries and returns on orders for all customers, meaning consumers can order a dress on a Wednesday, receive it on a Thursday and have it returned to the retailer by Friday if it turns out to not be to their liking. The problem is that as this culture becomes more normal, people forget the impact it has on staff treatment, the environment and the ethical attitudes of the company your buying from… View Post
The spring/summer months hail the beginning of wedding season and thus the opportunity to up your style game from every-day suit to a look that highlights the importance of the day, and encapsulates your personal style and character. Hardy Amies were kind enough to invite me to go in and style a new outfit which would work at any wedding. I achieved this by using classic themes with modern tailoring styles to create a sharp outfit any man can pull off.
Location: Queen’s House, Greenwich
Photography: Anton Welcome
This is the first post in over 3 weeks and I am so very sorry for going quiet on here. It’s been incredibly hectic in my life outside of the blog with a lot of changes and upheaval and, though none of it has been negative or sad, it has been a big shift in my routine so the site had to take a slight break while I organised myself. I offer my sincere apologies to readers and followers who have been frustrated by the lack of new content on the site, I assure you that will be changing in the coming days. View Post
The transition between Autumn and Summer is always tricky to navigate when it comes to outfits. Cold, crisp mornings give way to warm afternoons in the sun before cooling again into chilly evenings, so putting together a style that suits these elements can be difficult to pull off. What you need is something that is light enough to be comfortable to wear when things get warmer but not so thin that you’ll feel the cold when a strong wind picks up. So, I put together this outfit as a way of crossing two seasons with one look…
With the recent cold snap that has descended on the UK, I decided to put together a tailored outfit designed for all your seasonally-transitional needs. To help me with this, Jack Wills decided to offer me one of their new Bloomsbury suits to use in my outfit. So with the mercury slowly falling and the sun getting lower, I hit the streets of London to see how my new look stood up against the UK’s somewhat temperamental weather