Back in 2014, I joined the blogging arena for the first time and, not long after, I created an Instagram profile as a way of promoting my content and photography as an extension of my blog. At the time, Instagram was enjoying massive consumer engagement with new accounts seeing overnight success through the sharing of inspirational, high quality content. Brands and PR agencies were beginning to pick up on the platform’s influence over its users and started investing in campaigns that were focused on sharing content via social media platforms, rather than solely blog posts. It was an interesting time to be entering the arena, the power and focus fell with users and content producers who elected to share content and ideas to grow their followings.
However, over the past few years there has been a significant power shift from users and content producers to brands and, as a result, the blogging platform has been pushed to breaking point to help fit this commerce-friendly landscape. So why has there been such a huge shift in attitude from Instagram? Why has user engagement stagnated/fallen and what does the future hold for Instagram and the blogging community?
NOTE: I’ve never been that fond of Instagram, I much prefer Twitter. However, I wanted to use my background in digital marketing to explain some of the struggles bloggers are having and why it’s not likely to change in the future… View Post
A few months ago, I wrote a quick tweet with 10 very easy steps to help bloggers improve their website’s SEO performance. Safe to say it did rather well, with many of you asking me to go into more detail on the various steps as well as cover off some more complex details that require explanation. So, today I want to run through these 10 SEO tips for bloggers with more information and advice included, help translate some of the jargon you may here on a day-to-day basis and what to avoid as you begin to grow your SEO practices for the site.
Note: It’s important to remember that good SEO takes time and is a long-term strategy. It can take months or even years to get right so be patient with it. Your hard work will pay off. View Post
“Nice guys finish last” is a common trope heard from men complaining that many people they desire go for “bad boys” or men who don’t treat their partners properly. However, one of the main issues with this attitude is the suggestion that a man is only being a “nice guy” for his own gain – usually romantic. What this phrase is actually trying to do is to encourage empathy for men who attempt to be nice for personal gain, whilst condemning the recipient of this “nice” behaviour for not appreciating it. Today I want to talk about why you shouldn’t be a nice guy, should instead aspire to be a good guy and why ensuring there is a clear distinction between each of these is important. View Post
The suit, for most men, is a key outfit that is timelessly elegant when styled correctly, raising your style game and giving a suave and sophisticated look for any occasion that demands it. However, simply having and putting on a suit is only half the job done with some men (mistakenly) believing this is all they need to do to pull it off. Today, I wanted to run through some of the most common pitfalls and errors men fall into when wearing a suit and how to address them going forward. Follow these simple rules and you’ll step up your suit game from sloppy to sharp. View Post
With July in full swing and the temperature sitting in the mid-twenties, Summer is officially at its peak and people everywhere are enjoying the sun. However, your skin is likely not such a big fan of summer and now, more than ever, you need to be looking after it while the mercury levels are still high. Summer presents some fairly large problems for your skin; sun damage, sweat, sun cream/lotions, air conditioning and everyday pollution can all irritate and harm your skin. Keeping on top of it requires a routine that is both gentle and effective, providing protection from the heat whilst clearing away the grime of the day. So, I’ve put together my daily summer grooming routine with some products that I’ve been using for years and a few I’ve only recently come across. View Post