At The Male Stylist we’ve covered various aspects of what makes a gentleman; his style, his fashion, his manners and his eloquence. There’s a lot of literature on this topic but very little media is devoted to the art of being a gentleman. Every now and then advertising manages to encapsulate this idea and present it in a format that goes beyond selling a product, instead it touches upon an aspect of gentlemanly character and style. Today we run through 3 of our favourite examples of advertising and what they say about a gentleman’s style.

3) Volkswagen – The Great Pretender

Volkswagen have always been renowned for doing great things with their advertising campaigns, providing thought provoking and humourous marketing that assumes their customer is much cleverer than other companies think. This one is a particular favourite of ours, a discussion on the art and value of subtlety, why it’s important and what shouting can by symptomatic of beneath the surface. Using the Freddie Mercury’s lyrics from Queen’s hit “The Great Pretender” it shows the difference between brashness and subtle styling, we love the clarity of the message and the poignancy of the lyrics timed with the imagery. Enjoy gents, it’s a lesson in the value of whispering to encourage people to take notice. View Post