Free next day delivery is currently the easy-win strategy for retailers to attract and gain the loyalty of new customers. The immediacy of modern e-commerce is rapidly becoming an arms race to see who can deliver in matter of hours, rather than days, with services like Amazon Prime pushing the boundaries of how quickly a click on “checkout” can put a product in the customer’s hand. This culture has been normalised by so-called “ultra-fast fashion” brands like ASOS, Boohoo and Missguided who all do free next day deliveries and returns on orders for all customers, meaning consumers can order a dress on a Wednesday, receive it on a Thursday and have it returned to the retailer by Friday if it turns out to not be to their liking. The problem is that as this culture becomes more normal, people forget the impact it has on staff treatment, the environment and the ethical attitudes of the company your buying from… View Post