Blogging (in it’s current form) is reaching its early teens, with many of the biggest having been around for nearly 15 years. It’s an industry that has seen very low barriers to entry and increasingly higher returns, resulting in an explosive growth of online bloggers, vloggers, social media influencers, internet personalities and digital trendmakers. It’s contributed to the popularity of social media and drawn many benefits from it, become a key part of the fashion, beauty and tech industries and is currently seen as a legitimate career by many children/teens despite the cynicism of older generations.
However, the blogging/influencer industry is in danger of crashing and doing so in spectacular fashion. Every single market goes through boom and bust periods and ours is no different. The question is, are we willing to evolve, adapt, learn and change to survive? Are we willing to accept some truths and learn the risks? Or will we struggle and fragment, leaving the blogging industry to fade into history as another trend that didn’t go the distance?