In the past I’ve tried to avoid fragrances created by car companies as, from previous experience, I find they are an example of a company applying its strengths in one area (i.e. cars) and attempting to apply them to fragrance with limited success. However, when I received invitation and early press material on Bentley Momentum Intense, the latest cologne from the car manufacturer’s fragrance division, I was undeniably curious. So after a rather cold and wet trip through Central London, I headed to The Shard for the launch event in the Shangri-La hotel to see if Bentley could buck the trend of car company fragrances.
Also, there’s an opportunity for you to win a bottle of this fragrance before it hits the stores by following me on Twitter and retweeting the pinned post for this article. Winner’s will be announced in 2 weeks time on Wednesday 22nd March on Twitter.